Log in

Feedback from the Summer School 2018

Nearly 40 IAME members gathered on July 1st in the lovely city of Lucca, Italy, for the first event of our association : a summer school to share and explore new ideas related to the field of media education.

On Sunday, 1st July, the general assembly of our association was the start of the summer school. After having presenting the carried out activities, we had debates about the main objectives of IAME and the future.

Social media, fake news and digital capitalism : why we need a critical approach

On Monday, 2nd July, we started with the intervention of Prof. David Buckingham (Loughborough University, UK). In this presentation, David Buckingham considered how media educators should be responding to the rise of social media, and to related controversies about fake news, cyberbullying and online radicalization. Moving beyond narrow ideas about ‘digital skills’ and internet safety, he will argue that we need a more comprehensive and coherent educational approach to rise of ‘digital capitalism’ – one that builds on the existing concepts and pedagogy of media education but extends them in order to meet new challenges.

Media literacy challenged in the digital era

Then the floor was given to Prof. Normand Landry (University of TÉLUQ, Canada). Normand Landry presented a critical discourse analysis of the scope of media education research. It aimed to introduce major issues, to raise discussions and debates.

Roundtable: media education facing media regulation: useful boundaries?

The role and articulation of media education regarding regulation, co-regulation and self-regulation stays a challenging topic for media education sector. Different professional lobbies, very active on some specific aspects of media literacy education, are not always in-line with the educational approach developed by our sector and in some cases counterproductive.
Prof. Ingrid Volkmer (University of Melbourne) was the moderator.

Parallel sessions

After a a well-earned meal, two rounds of parallel sessions were offered during the afternoon. Parallel sessions were organized around 6 core topics of Media Education identified by IAME. Each session started from relevant inputs, projects or practices and discuss the topic identifying the next working steps for the association.

1. Research in the field of Media Education with Gianna Cappello
2. News Media Challenges with Nicoleta Fotiade and Evelyne Bévort
3. Media production in the age of digital craft with ida Pöttinger
4. New media and culture with Anne-Claire Orban and Yves Collard
5. Media education in multi- and intercultural society with Maria Ranieri
6. Advocacy & Policy in media education with Patrick Verniers

Show and tell presentations

Complete program of the 9 show and tell presentations :

A. Achim Hättich: Disability: anything to do with media?
B. Óscar Arcera: Saint Joseph Radio, an educommunicative project to give voice to students
C. Stéphane Hoebeke: Media literacy in public service media – rtbf
D. Prof. Mine Gencel Bek: Changing Forms in the Digital Era and the Future of media Education
E. Patrick Verniers, Brieuc Guffens, Baptiste Campion: Master in media literacy
F. Maria Leonida: The birth of a workshop: soundscapes
G. Anne-Claire Orban: Screens and early childhood, how to raise awareness among parents?
H. Yves Collard: theoriesducomplot.be: A website and a pedagogical handbook to critic and understand conspiracy theories’ mecanisms
I. Cécile Goffard: How could teachers and youth educators tackle populist stereotypes in media when they are not trained on the topic?

Workshop: Lucca on the move

On Tuesday, July 3rd, this workshop provided participants with the opportunity to discover Lucca’s historical and artistic monuments through a treasure hunt. Mobile devices and the app Wallame supported the visit from different point of views: to search information, document the process, enable the sharing and communication and so on. In this way, participants explored and reflected on the notions of mobility, multimodality, augmented spaces, representation & reality, situated learning.


«This conference was a good starting and I am sure you shall continue to organize interesting and useful activities for the Media Education sector.»

«I liked the venue, the organization and the efforts made to count on professionals from a variety of sectors.»

«I appreciated the small number of people and ability to meet and talk informal»