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Webinar about Filter, Ukraine’s first national media literacy projec …

GMK and IAME invite you to their next join webinar on 23th November with with Valeria Kovtun presenting Filter, a Ukrainian media literacy project.

This online workshop takes place in the framework of the 40th GMK Forum Kommunikationskultur.


From protection to empowerment: a story of Filter, Ukraine’s first national media literacy project 

About Filter

Filter is the national media literacy project that works with the Ministry of Culture and Information Policy of Ukraine to increase Ukrainians’ resilience to misinformation.

Filter is dedicated to offering creative solutions for tackling misinformation and promoting media literacy. We help organisations develop strategies for addressing the spread of dis- and misinformation, including initiatives for media literacy training and campaigning.

The project’s online platform aims to bring together the best solutions and materials implemented by state authorities, public initiatives, international partners and media community in Ukraine and worldwide.

During the workshop Valeria Kovtun will talk about the following:
– How to build a national brand out of media literacy and appeal to wide audiences
– How the war has impacted our work and the understanding of media education in the society
– Secrets behind organising the national media literacy lesson and the national media literacy test for the whole country: partnering with TV channels, local media outlets, governmental institutions and NGOs

About the speaker

Valeria Kovtun has worked in media development, project management, and journalism in diverse cultural environments across Europe. Through her leadership roles in Ukraine’s national media literacy program and consultancy for international organisations, such as IREX, OSCE, UNDP, Valeria delivered a series of impactful awareness campaigns and played a key role in shaping media literacy policy in Ukraine. As the founder of Ukraine’s first government-backed media literacy project, Filter, Valeria built and led a team that developed its brand and strategy, reaching over 12 million Ukrainians annually. Valeria has a journalistic background, having worked as an editor and producer with BBC Reel in London, Radio Free Europe/Radio Liberty in Prague and national TV channels in Kyiv. She was also one of the RAF fellows at the UN in New York. Valeria is a Chevening scholar and holds an MSc in Media and Communication Governance from the London School of Economics and Political Science.


Anja Pielsticker, GMK member and IAME board

Practical details

Date and time: Thursday 23th November 2023 from 16:30 to 18:00

Online on Zoom

You can directly join the webinar with this link:

Meeting-ID: 667 4496 0743
Kenncode: 232236

Language: English

More info on GMK website:


Select workshop 19: From protection to empowerment: a story of Filter, Ukraine’s first national media literacy project.